Hey There Reader
We have a content crisis, and I want to deliver a call to arms. By the end of this newsletter, you will know exactly how to create content that no one else can replicate.
Everyone is saying the same things online. Have you noticed how once someone goes viral with an idea, everyone copies it? Most videos on relieving shoulder pain with yoga feel similar. The same goes for many keto pizza recipes.
One of the biggest causes of "creator burnout" is trend chasing. There is a better way. If you follow what I will teach you, your content will last longer, and you will grow faster. People won't be able to avoid the gravitational pull you create with your content. The challenge is standing out. Let's look at some scenarios that highlight the issue.
Problem 1
In the case of keto pizza.
One of those videos is an outlier, having collected more than 1 million views.
All the copycats will be in the range of 40k views.
Many creators are okay with 40k views, which creates a lot of competition. But this begs the question: How can you stand out in a crowded market? Many of these markets with competition are big markets with the most potential.
Most social media experts would tell you to niche down and target a small audience.
I am here to tell you there is a way to crush the competition. There is a way to make the algorithm gods bend to your will.
Problem 2
AI-generated content is clogging up the tubes at all the major social media sites.
And most of the time, when you come up with a "unique" post idea, it doesn't go viral.
I want to help you avoid all this and create content that stands out. You don't need to be unique, dance on TikTok, or follow the latest trend.
Even if you copy the latest trend, these methods will make you stand out—they will make you uncopyable.
Experiences will be the currency of the future.
Anyone can repeat information, but few can prove they have lived it. When it comes to having a personal brand, experiences will be currency.
Modern creators are missing out on a lot of money. They often stick to the same content structure, which has been used repeatedly.
The secret is you DON'T need to be unique.
But you must have a unique experience. Then, tell that story with your content.
The most valuable creators in the future won't teach. They will inspire by sharing their lived experience.
The theory falls flat on its face every time. For every rule I have seen "YouTube experts" share, I have found plenty of people breaking it. For example, "Your videos should be 12 minutes."
Here are examples of people crushing it with 22-hour-long videos.
The other end of the spectrum exists as well. Here is a five-minute video that crushes the term "keto pizza."
Both pieces of content succeed because the creators share their valuable experiences. The length of their content doesn't matter.
I hear many creators talk about how attention spans are getting shorter. While this may be true, people are craving genuine connection and authenticity.
Sharing your experience allows you to do both.
Experience-based content is undeniable, uncopiable, and unforgettable
No one can have the same experience you have. This is an unfair advantage most creators do not take advantage of. Many stop themselves because they think, "What if I fail?".
Failures have led to some of my best content views.
Creators who chase trends often get stuck. They run in circles, trying to catch the next big thing, and end up burned out. This is not a long-term strategy.
Many successful creators see their views drop over time. They often get stuck using the same old format and never change.
In the marketing world, we call this banner blindness. Once someone has seen a piece of marketing too often, their brain starts to ignore it.
I call it content burnout. Once people see a viral trend or even a particular content structure, they ignore it.
But it doesn't have to be this way.
You can have a lifelong, thriving content business without the burnout.
Take the L.E.A.P.
The solution to these problems and more is the L.E.A.P. system. This is an uncopyable content formula. Follow this formula; you will never have to worry about someone copying you. You will never have to worry about burnout; having fun will be a key part of the experience.
Here is a breakdown of the steps.
Live
Live your life as you usually would. But collect experiences along the way.
I have a document in Google Docs where I collect all my life stories. I call it my story bank. From age 0 to now, I document everything in that document. Whenever something comes up or I remember an old story, I document it. Whenever I have a new experience, I document it.
I use that document when I need a story for a script or a caption for an Instagram post.
Your stories can make your content more appealing than the free samples at Costco.
Experience
Have more experiences. Start saying yes to more opportunities. As an extraverted introvert, I spent 4 years alone in my room after a big business failure at 21. During that time, nothing—absolutely nothing—happened in my life. I was stuck.
It wasn't until I started going out on adventures that my life changed. Saying yes more often allows you to collect good stories.
Dating and breaking up with a person is a good story.
There are channels dedicated to reviewing the worst restaurants. No matter the story, it's valuable.
And I can't stress this enough: have more failures. The failures I have shared have been worth their weight in gold.
Once, when I was a kid, I fell flat on my face in front of my civics class. I was getting up from my desk. My backpack loop got tangled around my foot, and gravity forced me down. Everyone laughed. You can say it was embarrassing, but you better believe I had everyone's attention at that moment.
For better or worse, people do get enjoyment out of failures.
For better, people love a comeback story.
Apply
The internet is full of people spewing advice they got from someone else online. Sharing advice from your experience makes you 100 times more valuable.
Here is a great example.
For years, videos about Andrew Huberman's daily routine have been popular.
This creator took the idea a step further. She documented making the routine work for an "average" person.
It's a simple twist, but this video is currently the most popular on her channel. She learned Andrew Huberman's routine and then applied it to her life. Genius!
People trust firsthand accounts more than theories.
Prove
This step is unnecessary, and I needed a P to make the leap work. When you document and share your experience, there is no need to prove anything. Your results are undeniable. You have documented the purpose, and people can see the real, raw result.
In the future, people will want raw, unfiltered content. They won't want to hear someone repeating what they learned from ChatGPT.
Raw documentation is the actual proof. Your followers are not stupid. They can tell when something is genuine and when something is fake.
Sharing your experience—the good, bad, and ugly—will connect you to your followers. And will build a following that is loyal.
If you have felt your content never captures attention and gets lost in the noise. This is how you stand out.
Not by screaming louder. Not by chasing trends.
But by becoming uncopiable.
If you want more help with the process, check out my new Magnetic Content course here.
What to do next
- Start your story bank. Go write down three personal stories in as much detail as possible. If you write down one a day from this day on, you will have more than you know what to do with.
- Choose a topic for which you want to create a piece of content.
- Have an experience.
To make a video on easing shoulder pain with yoga, film your progress over 30 days as you work on your shoulders.
The good, the bad, and the ugly.
Capture as much content as you can.
Then, put your video together, share your experience, and hit publish.
Bonus if you can include one of your life stories on top of your experiences in your video.
The hidden benefit
When you create content this way, you will have more content than you know what to do with. You are writing down the entire process. This will help you make b-roll for this content and future projects. You will come up with more ideas as you do it. You can turn the extra content into shorts or behind-the-scenes content. And so much more.
This is how to fit content creation into your daily life without the struggle. But we will dive deeper into this in next week's newsletter. We will talk about fitting content creation into your schedule. Many people miss chances to create content during their day.
We'll also talk about how to repurpose content the right way.
I promise you won't want to miss the repurposing section alone. Many people reuse old content, but my methods will boost your results.
Until then, start experiencing.
Thank you,
Chris Reck
P.S. Here are more ways I can help you make your Dent!
#1: Want To Ask Me A Question?: Dent Makers is a coaching group with monthly calls and a community designed to help you make your DENT on social media. Join Here
#2: Check out my YouTube channel , where I share more tips and tricks for making your Dent. I also have interviews with other Dent makers on the channel.
#3: Follow me on X And LinkedIn . I share deep dives into the strategies I use to make my own dent and more tips and tricks!
Meet your host
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Chris Reck
A seasoned YouTube creator with over a decade of experience crafting impactful digital content. For the past 10 years, I’ve dedicated myself to helping others carve out their unique space online through Dent Makers, a vibrant community dedicated to empowering aspiring experts, creators, and entrepreneurs.
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